Last week, Apple took orders for 2 million iPhone 5s in less than 24 hours. Ha! In the coming weeks, I’m not sure which I’ll want to throat-punch first, the iPhone 5 or presidential campaign spots.
With those twin tsunamis crashing atop us all, which will bring out the worst in us? Will an unflattering video or photo taken on an iPhone 5 determine the outcome of the election? Will the next mass maiming happen at an Apple Store? In the back-and-forth about whether iPhone 5 will save the economy or fail in the marketplace, which candidate will take credit for its success, and which will blame the other for its failure? I can just feel it, too: at some point on November 6, one of my friends will have an excuse for not voting that will somehow be iPhone 5 related.
While this anxiety may seem silly in many parts of the U.S., these questions are pieces of conversations I’ve been a part of or have overheard around town. In L.A. – a city where people pretend $4.20 a gallon doesn’t hurt and where keeping up with the Joneses or staying with the pack is a quality of life issue – this noise means something. Hence my prediction that some folks will be too caught up in the chatter to remember their right to vote, or too overloaded to care. Read more