The sucker factor is off the charts: mass consumption has seen to it that we all have oral fixations in one form or another. So how do you excuse yours – or the ones you’re aware of, anyway?

Before we proceed, let’s get it out there that I know as much about Freudian psychosexual development of “oral character” and behavioral science in general as I do about piloting commercial aircraft. But we seem to be naturally equipped with onboard behavioral science labs, where finger-pointers in our heads tell us who pays retail, who doesn’t, who’s most likely to be struck by a bus crossing the street, and who will probably marry a drummer, speak the truth, or become a pain in the ass.

So while I may have no “official” business offering my theories of the internal and external forces shaping our personalities, I’ll feel free to ask, what’s your excuse? How many bottles that look like toy spaceships do you purchase, maintain, nurse from, neglect, or collect? Of the seemingly endless choices, how do you decide which ones are right for you?

• Capacity?
• Innovative appearance?
• Important looking millimeter measurements up the side?
• iPhone connectivity?
• Spill proof-ness?
• Polymer resin construction per NASA specifications?
• Easy grip?
• Percentage of sales profits donated to eco-friendly charities?

How about the thermosy thing that tracks all of the disposable plastic bottles you’re not buying (a self-important do-gooder tug job if there ever was one)? My favorite is the one that opens and closes for you, in case you’re too fatigued to do it yourself.

The point is, many of these impulse buys can go for $90 and up. What’s your limit?  Read more