Posts Tagged ‘research firm’

Welcome to the Focus Group

Wednesday, November 15th, 2017

The first rule of Focus Club is – you do not talk about Focus Club.

Sitting around a table with strangers and snacks provided me with a glimpse of the higher levels of emotional pollution we live with today.

Before focus group attendance required a reference and the best paying research firms became fodder for Yelp, back when the topic of extra cash was still “light” conversation, my school-teacher mom enjoyed bragging about the extra $40, $60 or $90 she’d nabbed just for sitting around talking cars or cooking utensils. Her exaggerated enthusiasm made my brother and I feel like idiots if we failed to grab our own piece of this windfall. So I signed up.

Phone interviews asking after household budgets, TV time, annual electronics expenditures and so forth were the first step. Screeners frequently came off like car salesmen –as if the only thing between them and a three-day weekend was filling a late afternoon quota– but it was difficult not to play along. Answers that were a degree or three off elicited a disappointed sigh and a more “accurate” response.
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